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UTM Link Builder

Build campaign URLs with UTM parameters for tracking

UTM Parameters

Base URL *

utm_source *Traffic source (e.g., google, facebook)

utm_medium *Marketing medium (e.g., cpc, social)

utm_campaign *Campaign name

utm_term(optional) Paid keywords

utm_content(optional) Ad differentiation

URL encode special characters

Generated URL

⚠️Fill in Base URL, utm_source, utm_medium, and utm_campaign to generate a URL.

Your generated URL will appear here...

📋Bulk Generate

About Our Free UTM Link Builder

Our UTM link builder makes it easy to add tracking parameters to any URL so you can measure exactly which marketing campaigns, channels, and content are driving traffic and conversions. UTM parameters (Urchin Tracking Module) are tags appended to your URLs that analytics platforms like Google Analytics read automatically to attribute visits to their source.

Instead of manually typing UTM strings and risking typos, this tool provides a guided form with quick-select buttons for common sources and mediums, URL encoding for special characters, real-time URL preview, and one-click copy. The result is a perfectly formatted campaign tracking URL you can share on social media, embed in emails, or use in paid ads.

The tool also includes a bulk generate mode that lets you create multiple URLs with different source/medium combinations in one session, plus a history panel that saves your recently generated URLs for quick reference. Whether you are a solo marketer or part of a large team, consistent UTM tagging is the foundation of accurate marketing attribution.

Key Features

Guided form for all five UTM parameters: source, medium, campaign, term & content
Quick-select buttons for common sources (Google, Facebook, Twitter, LinkedIn, email, newsletter)
Quick-select buttons for common mediums (cpc, organic, social, email, referral, display)
Automatic URL encoding for special characters in parameter values
Real-time generated URL preview with parameter breakdown
One-click copy to clipboard with visual confirmation
Bulk generate mode for creating multiple URLs with different source/medium combinations
Generated URL history panel with timestamps and quick re-copy
Validation requiring base URL, source, medium & campaign before generating
Full dark mode support with responsive layout for all devices

How to Use the UTM Link Builder

Enter your base URL: Paste the destination URL where you want to send traffic (e.g., https://example.com/landing-page).
Set utm_source: Identify where the traffic comes from (e.g., google, facebook, newsletter). Use the quick-select buttons or type a custom value.
Set utm_medium: Specify the marketing channel (e.g., cpc, social, email). This tells you how the traffic arrived.
Set utm_campaign: Name your campaign (e.g., spring_sale, product_launch). Use consistent naming conventions across all campaigns.
Add optional parameters: Use utm_term for paid keywords and utm_content to differentiate ad variations or A/B tests.
Copy your URL: Click “Copy URL” to save the generated tracking URL to your clipboard, ready to use in your marketing materials.

Use Cases

Paid advertising: Track Google Ads, Facebook Ads, LinkedIn Ads, and other paid campaigns with unique UTM-tagged links.
Email marketing: Add UTM parameters to links in newsletters and email campaigns to measure which emails drive the most traffic.
Social media marketing: Tag links shared on Twitter, Instagram, LinkedIn, and Facebook to compare organic vs. paid social performance.
Influencer campaigns: Give each influencer a unique UTM link to track which partnerships deliver the best ROI.
A/B testing: Use utm_content to differentiate between ad variations, button colors, or copy versions in the same campaign.
Affiliate programs: Generate unique tracking URLs for each affiliate partner to measure referral performance accurately.
Cross-channel attribution: Compare traffic sources side-by-side in Google Analytics to optimize your marketing budget allocation.

Frequently Asked Questions

Is this tool free?

Yes, the UTM link builder is completely free with no registration, no limits, and no hidden fees.

Is my data secure?

Yes. All URL building happens locally in your browser. Your base URLs and campaign data are never sent to our servers.

Which UTM parameters are required?

At minimum, you should include utm_source, utm_medium, and utm_campaign. The utm_term and utm_content parameters are optional and used for more granular tracking.

Where can I see UTM data in Google Analytics?

In Google Analytics 4, navigate to Acquisition reports. The Session source/medium report shows traffic grouped by utm_source and utm_medium. Campaign reports let you drill into specific utm_campaign values.

Should I use UTM parameters on internal links?

No. Never use UTM parameters on links within your own website. Internal UTM links overwrite the original traffic source in analytics, making your attribution data inaccurate.

Why should I use lowercase in UTM values?

UTM parameters are case-sensitive. Using “Facebook”, “facebook”, and “fb” creates three separate entries in your analytics. Always use lowercase and a consistent naming convention.

Tips & Best Practices

Use lowercase consistently: Avoid duplicate entries in analytics by always using lowercase for all UTM parameter values.
Document your conventions: Keep a shared naming convention document so everyone on your team uses the same source, medium, and campaign values.
Use hyphens or underscores: Replace spaces in parameter values with hyphens or underscores (e.g., “spring_sale” not “spring sale”).
Enable URL encoding: Keep the encoding option checked to properly handle special characters and prevent broken URLs.
Use bulk mode for multi-channel campaigns: Generate all your source/medium variations at once to save time and ensure consistency.
Review your history: Use the history panel to verify past URLs and maintain consistency across campaign iterations.