Redirect Checker

Trace URL redirect chains and analyze redirect types (301, 302, 307, 308)

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→What is a URL Redirect?

A URL redirect is a way to send both users and search engines to a different URL from the one they originally requested. Redirects are commonly used when a page has moved, a website has changed domains, or to consolidate multiple URLs.

Understanding redirect chains is crucial for SEO because each redirect adds latency and can dilute link equity. Search engines may also stop following redirects after a certain number of hops.

Types of HTTP Redirects

301 - Permanent Redirect

Indicates the page has permanently moved. Search engines transfer link equity to the new URL. Best for permanent URL changes.

302 - Temporary Redirect

Indicates a temporary move. Search engines keep the original URL indexed. Use for A/B testing or temporary maintenance.

307 - Temporary Redirect (HTTP/1.1)

Similar to 302 but guarantees the request method won't change. Important for POST requests.

308 - Permanent Redirect (HTTP/1.1)

Similar to 301 but guarantees the request method won't change. The modern permanent redirect.

Best Practices for Redirects

✅Keep redirect chains as short as possible (ideally 1-2 hops maximum)

✅Use 301 redirects for permanent URL changes to preserve SEO value

✅Always redirect HTTP to HTTPS for security compliance

✅Update internal links to point directly to final destination URLs

✅Consolidate www and non-www versions to a single canonical URL

✅Monitor redirect chains regularly to catch issues early

How Redirects Affect SEO

Redirects play a crucial role in SEO. When implemented correctly, they preserve your search rankings and ensure users find your content. However, improper use can lead to significant ranking drops and poor user experience.

Link Equity (PageRank): 301 redirects pass approximately 90-99% of link equity to the destination URL. Multiple redirects in a chain compound this loss, potentially reducing the SEO value significantly. A chain of 3 redirects might only pass 70-80% of the original link equity.

Crawl Budget: Search engine bots have limited resources to crawl your site. Each redirect consumes crawl budget that could be used to index actual content. Sites with many redirect chains may experience slower indexing of new content.

Page Speed: Every redirect adds latency (typically 50-300ms per hop). Google considers page speed a ranking factor, so excessive redirects can indirectly hurt your rankings through slower load times.